How do I create and run 'buy 'X' and get 'Y+2Z' free' type of promotions at my web store?

  • Note:
  • You have already learned about how to add a 'cart promotion'.
    Please Refer: Add a Cart Promotion

  • For defining the rules of a 'cart promotion' in a right way that works for you, a lot of trial and error is required. So, let's find few examples of cart promotions for better understanding.

  • As the procedure for adding a cart promotion is already explained in the Add a Cart Promotionhere we will discuss the respective promotions through the screenshots only.

  • Note: These examples are only for understanding the 'cart Promotions'. There are many more scenarios in which you can run cart promotions as per your business need. All you need is a better creativity.
  • Note: When the user purchases the 'X' product, the user will get a free product (say 'Y') of 1 qty. and another free product (say, 'Z') of 2 qty. That means the free products are specific products with specific quantity.

  • Example: Buy 'HP COMPAQ NX6310 RF022PA Laptop' 1 qty. and get 'MICROMAX Q3 Dual Handsets' 1 qty. as well as 'NOKIA BL 5J Battery' 2 qty. as free.

  • So, you need to run two different promotions to execute this type of promotions:
  • Let's configure these type of promotions as mentioned below:


Promotion - 1: Buy 'X' and get 'Y' free


Note: The following screenshots depict the promotion step by step:


Rule Information:


  Create Cart Promotion

  • Please note that the 'Is Repetitive' option is selected as 'Yes' here.
  • Also the Allow Further Promotions? option is selected as 'Yes' here. So, after applying the defined action, it will allow another promotion i.e. Promotion - 2.
    • Note: Please refer Add a Cart Promotion for configuring the rest of fields in the 'Rule Information'.


Conditions:

  Create Cart Promotion

  Create Cart Promotion


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion


Actions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion


Actions Conditions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  • By this, promotion-1 (i.e. Buy 'X' and get 'Y' free) is configured. Now you need to configure promotion-2 (i.e. Buy 'X' and Get '2Z' free)


Promotion - 2: Buy 'X' and get '2Z' free


Note: The following screenshots depict the promotion step by step:

Rule Information:


  Create Cart Promotion

  • Please note that the 'Is Repetitive' option is selected as 'Yes' and the 'Allow Further Promotions'? option is selected as 'No' here.


Conditions:

  Create Cart Promotion

  Create Cart Promotion


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion


Actions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion


Actions Conditions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  • Note: In this case, when the user updates the cart with 1 qty. of HP COMPAQ NX6310 RF022PA Laptop SKU, the Special Offer(s) section will be displayed on the cart page.


  Create Cart Promotion

  • When the user clicks the Avail Offer link in the Special Offer(s) section, a popup will be opened displaying the free product as configured in Promotion - 1.


  Create Cart Promotion

  • The user can click the Add button to add the free product to the cart from the popup. The next promotion i.e. promotion -2 will come into action. The Special Offer(s) section will now display the offer message defined in the Message for Action Conditions text box of the Rule Information' section of Promotion - 2.


  Create Cart Promotion

  • When the user clicks the Avail Offer link in the Special Offer(s) section, a popup will be opened displaying the free product as configured in Promotion - 2.


  Create Cart Promotion

  • The user can click the Add button to add the free product to the cart from the popup. Again the promotion i.e. promotion -2 will come into action as the free quantity is 2. The Special Offer(s) section will display the offer message defined in the Message for Action Conditions text box of the Rule Information' section of Promotion - 2.
    • Note: If the user adds one more second free product directly to the cart, the Special Offer(s) section will not be displayed on the cart page.


  Create Cart Promotion

  • If the user clicks Avail Offer link in the Special Offer(s) section, a popup will be opened displaying the free product as configured in Promotion - 2.


  Create Cart Promotion

  • The user can click the Add button to again add the free product to cart from the popup.


  Create Cart Promotion

  • In this example, the 'Is Repetitive' option is selected as 'Yes' in both the promotions, hence, if the user adds one more main product i.e. HP COMPAQ NX6310 RF022PA Laptop, again the Special Offer(s) section will be visible in the cart. The user can add again free products accordingly.


  Create Cart Promotion

  • Note: If the 'Is Repetitive' option is selected as 'No' in both the promotions if the user adds one more main product i.e. HP COMPAQ NX6310 RF022PA Laptop, the Special Offer(s) section will not be displayed on the cart. So, the user cannot add the free products again.
  • Up to this point, you have observed that user has manually added the free products to the cart through a popup. However, you can also configure for adding a free product (i.e. MICROMAX Q3 Dual Handsets) directly to the cart without showing the popup when 'HP COMPAQ NX6310 RF022PA Laptop' is added to the cart as explained below:
  • Click the Settings module, click (or mouse over) the Application Settings tab and select the Store Settings tab. You will be navigated to Settings > Application Settings > Store Settings page as shown in the figure.
  • Navigate down to the Display Cart Showcase section and do the following configuration as displayed on the screenshot.


  Create Cart Promotion

  • So, now when the user adds 1 qty. of HP COMPAQ NX6310 RF022PA Laptop SKU to the cart, the free products (i.e. 'MICROMAX Q3 Dual Handsets' 1 qty. + 'NOKIA BL 5J Battery' 2 qty.) will be added directly to the cart without showing the popup.


  Create Cart Promotion

  • Similarly, as the 'Is Repetitive' option is selected as 'Yes' here in both the promotions, when the user adds 1 more qty. of HP COMPAQ NX6310 RF022PA Laptop SKU to the cart, the free products (i.e. 'MICROMAX Q3 Dual Handsets' 2 qty. + 'NOKIA BL 5J Battery' 4 qty.) will be directly added to cart without showing the popup.


  Create Cart Promotion