How do I create and run 'buy '2X' and get 'X' free' kind of promotions at my web store?

  • Note:
  • You have already learned about how to add a 'cart promotion'.
    Please Refer: Add a Cart Promotion

  • For defining the rules of a 'cart promotion' in a right way that works for you, a lot of trial and error is required. So, let's find few examples of cart promotions for better understanding.

  • As the procedure for adding a cart promotion is already explained in the Add a Cart Promotionhere we will discuss the respective promotions through the screenshots only.

  • Note: These examples are only for understanding the 'cart Promotions'. There are many more scenarios in which you can run cart promotions as per your business need. All you need is a better creativity.
  • Here if a customer Purchases 'X' product in Qty-2, the customer gets another 'X' product (i.e. same product) of Qty-1 as a free product.
  • It can be also treated as 'buy 3 products and get 100% off on 'Web Price' of 1 Product'. So, we will proceed in this way.

  • Buy '2X' and get 'X' free kind of promotions can't be directly configured from this 'Rule Engine'.

  • However, they can be configured as 'buy 3 products and get 100% off on the 'Web Price' of 1 product' as depicted below.


Note: The following screenshots depict the promotion step by step:

Rule Information:


  Create Cart Promotion

  • Please note that the 'Is Repetitive' option is 'Yes' and the 'Allow Further Promotions'? option is 'No' here.


Conditions:


  Create Cart Promotion

  Create Cart Promotion


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

Actions:


  Create Cart Promotion


  Create Cart Promotion


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

Actions Conditions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  • When the user updates the cart with 1 qty of CELKON C11 Dual Handsets SKU, no discount will be applied.


  Create Cart Promotion

  • When the user updates the cart with 2 qty of CELKON C11 Dual Handsets SKU, no discount will be applied.


  Create Cart Promotion

  • When the user updates the cart with 3 qty of CELKON C11 Dual Handsets SKU, 100% discount will be applied on 1 product. i.e. 'Buy 2X, and get 1X free' Promotion is satisfied here.


  Create Cart Promotion

  • The user may go for the additional purchase of the same item as there is a promotion. In this example, the Is Repetitive? option was selected as Yes. So, see how the promotion works.
  • When the user updates the cart with 4 qty of CELKON C11 Dual Handsets SKU, 100% discount will be applied for qty 1.


  Create Cart Promotion

  • Similarly, when the user updates the cart with 5 qty of CELKON C11 Dual Handsets SKU, 100% discount will be applied for qty 1.


  Create Cart Promotion

  • But, when the user updates the cart with 6 qty of CELKON C11 Dual Handsets SKU, 100% discount will be applied for qty 2. It means, if the user buys 4X, the user will get 2x free. i.e. the 'Buy 4X, and get 2X free' Promotion also satisfied here as the Is Repetitive? option was selected as Yes.


  Create Cart Promotion

  • Note: In this Promotion, if the Is Repetitive option is selected as No, the discounts will be as follows:
    • for Qty-1 > No discount;
    • Qty-2 > No Discount;
    • Qty-3 > 100% discount on 1 product;
    • Qty-4 > No discount even on 1 product
    • Qty-5 > No discount even on 1 product
    • Qty-6 > No Discount even on 1 product …
  • So, if the Is Repetitive? option is No, the discount will be applied when exactly qty 3 are purchased.
  • In this example, as the products defined through 'Actions Conditions' are directly added to the cart, the Special offer(s) section and the Avail Offer link will not be displayed on the cart page. Hence, the promotional message defined in the 'Message for Action Conditions' text box of the 'Rule Information' section also not displayed on the cart page, which has to be displayed on the Special Offer(s) section.
  • So, the user can't know whether any offers are available or not. However, you can display promotional message by following the following method:


How to display a promotional message in this example?

  • To display the 'Message for Action Conditions' (i.e. promotional message), in this scenario, you need to define another promotion prior to this promotion with the Allow Further Promotions ? option is selected as Yes as mentioned below:
  • First, change the sequence number of previous promotion (i.e. which was discussed above) as 2 (if previous sequence number is '1')
    • Note: We need to change the sequence of previous promotion as said above because we want to create another promotion for displaying popup which would apply prior to the previous promotion.
  • Add another promotion as per the following screenshots.


Rule Information:


  Create Cart Promotion

  • Note: Please mention the clear message in the Message for Action Conditions text box, so that the user can avail the offer without any misunderstanding.
  • Please note that 'Is Repetitive' is 'No' and 'Allow Further Promotions'? is 'Yes' here.


Conditions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  • Note:
    • Here, instead of SKU, we have selected the category of that product, so that when the user tries to buy any product from this category, the promotional message which is defined in the 'Message for Actions Conditions' text box of 'Rule Information' section will be displayed on the Special Offer(s) section of the cart.

    • If the SKU is specified here, the Special Offer(s) section will be displayed on the cart page only when that SKU i.e. CELKON C11 Dual Handsets is added to the cart.

    • If the user wants to avail this offer, the user should click Avail Offer link and add respective products from the popup. Else the user can slip and continue with the desired products.


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

Actions:


  Create Cart Promotion

  • Keep 'Actions' as blank and configure only Actions Conditions


Actions Conditions:


  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  Create Cart Promotion

  • When the user adds any product of GSM Handsets category to the cart, the Special Offer(s) section will be displayed on the cart page and it contains the 'promotional message,' which was specified in the 'Message for Action Conditions' text box of 'Rule Information' section, and Avail Offer link.


  Create Cart Promotion

  • When the user clicks the Avail Offer link, a popup will be displayed with offer message and offer products.


  Create Cart Promotion

  • When the user adds 3 products of CELKON C11 Dual Handsets, the 100% discount has been applied on 1 product. i.e. Buy '2X' and get '1X' free satisfied.


  Create Cart Promotion