How do I create and run buy 'X' and get 'X' free type of promotions at my web store?

  • Note:
  • You have already learned about how to add a 'cart promotion'.
    Please Refer: Add a Cart Promotion

  • For defining the rules of a 'cart promotion' in a right way that works for you, a lot of trial and error is required. So, let's find few examples of cart promotions for better understanding.

  • As the procedure for adding a cart promotion is already explained in Add a Cart Promotion, here we will discuss the respective promotions through the screenshots only.

  • Note: These examples are only for understanding the 'cart promotions'. There are many more scenarios in which you can run the cart promotions as per your business need. All you need is a better creativity.
  • Here if a customer purchases 'X' product, the customer gets another 'X' product (i.e. same product) as a free product.
  • It can be also treated as 'Buy 2X and get 50% off on 'web price' of both Products'. So, we will proceed in this way.

  • Buy 'X' and get 'X' free type of promotions can't be directly configured from this 'Rule Engine'.

  • However, these type of promotions can be configured as 'Buy 2 products and get 50% off on the 'web price' of both Products' as depicted below.


Note: The following screenshots depict the promotion step by step:


Rule Information:

Create Cart Promotion

  • Please note that the 'Is Repetitive' option is 'Yes' and the 'Allow Further Promotions'? option is 'No' here.


Conditions:

Create Cart Promotion

Create Cart Promotion


Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion


Actions:

Create Cart Promotion

Create Cart Promotion


Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Actions Conditions:


Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

  • When the user updates the cart with 1 qty of 8 GB USB SKU, no discount will be applied.


Create Cart Promotion

  • When the user updates the cart with 2 qty of 8 GB USB SKU, 50% discount will be applied to both products. i.e. 'Buy X and Get X free' promotion is satisfied here.


Create Cart Promotion

  • The user may go for the additional purchase of the same item as there is a promotion. In this example, the 'Is Repetitive?' option was selected as Yes. So, see how the promotion works…
  • When the user updates the cart with 3 qty of 8 GB USB SKU, 50% discount will be applied on qty 2. (i.e. 50% discount only on qty-2, but not on qty-3)


Create Cart Promotion

  • But, when the user updates the cart with 4 qty of 8 GB USB SKU, 50% discount will be applied on qty 4. It means, if the user buys 2X, the user gets 2X. i.e. 'Buy 2X and Get 2X free' promotion also satisfied here as the 'Is Repetitive?' option was selected as Yes.


Create Cart Promotion

  • Note: In this Promotion, if the 'Is Repetitive' option is selected as 'No', the discounts will be as follows:
    • for Qty-1 > No discount;
    • Qty-2 > 50% discount on 2 products;
    • Qty-3 > No discount even on 1 product and
    • Qty-4 > No discount even on 1 product …
  • So, in this example, if the 'Is Repetitive?' option is selected as No, the discount will be applied only when exactly qty 2 are purchased.
  • However, if you want to give one product free (i.e. 50% discount on two products) when the user purchases 2 or more products, you can do so by configuring 'conditions' as follows. Rest of the above configuration is unchanged.


Create Cart Promotion

  • The discounts will be applied as follows:
    • Qty-2 > 50% discount on 2 products;
    • Qty-3 > 50% discount on 2 products only and
    • Qty-4 > 50% discount on 2 products only …
  • In this example, as the products defined through 'Actions Conditions' are already added to the cart, the Special offer(s) section and the Avail Offer link will not be displayed on the cart page. Hence, the promotional message defined in the 'Message for Action Conditions' text box of the 'Rule Information' section also not displayed on cart page, which has to be displayed on the Special Offer(s) section.
    • So, the user can't know whether any offers are available or not. However, you can display the promotional message by creating another promotion as explained below:


How to display Promotional Message in this example?

  • To display the 'Message for Action Conditions' (i.e. Promotional Message), in this scenario, you need to define another promotion prior to this promotion with the same periodicity and the Allow Further Promotions ? option is selected as Yes as mentioned below:
  • First, change the sequence number of previous promotion (i.e. which was discussed above) as 2 (if previous sequence number is '1')
    • Note: We need to change the sequence of previous promotion as said above because we want to create another promotion for displaying popup which would apply prior to the previous promotion.
  • Add another promotion as per the following screenshots.


Rule Information:


Create Cart Promotion

  • Note: Please mention the clear message in the Message for Action Conditions text box, so that the user can avail the offer without any misunderstanding.
  • Please note that the 'Is Repetitive' option is 'No' and the 'Allow Further Promotions'? option is 'Yes' here.


Conditions:


Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

  • Note:
    • Here, instead of SKU, we have selected the category of that product, so that when the user tries to buy any product from this category, the promotional message which is defined in 'Message for Actions Conditions' text box of 'Rule Information' section, will be displayed on the Special Offer(s) section of the cart.

    • If the SKU is specified here, the Special Offer(s) section will be displayed on cart page only when that SKU i.e. 8 GB USB is added to Cart.

    • If the user wants to avail this offer, the user should click the Avail Offer link and add respective products from the popup. Else the user can slip and continue with the desired products.


Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Actions:


Create Cart Promotion

  • Keep the 'Actions' as blank and configure only the Actions Conditions


Actions Conditions:


Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

Create Cart Promotion

  • When the user adds any product from the USB Media category to cart, the Special Offer(s) section will be displayed on the cart page and it contains the 'promotional message,(' which was specified in the 'Message for Action Conditions' text box of the 'Rule Information' section) and the Avail Offer link.


Create Cart Promotion

  • When the user clicks Avail Offer link, a popup will be displayed with offer message and offer products.


Create Cart Promotion

  • When the user adds 2 products of 'Sony 8 GB USB Micro Vault', the 50% discount has been applied.


Create Cart Promotion