A blog contains a chain of posts on a website by a particular author or group of authors about a variety of topics. Blogging can help in retaining the existing customers and attract the new customers with several catchy topics.
Moreover, posting blogs regularly on a website also has a positive effect on the search engine rankings (SEO).
Blogs also create a personality behind your eCommerce store.
In essence, having a blog is like having a conversation with your customers if they came through your door in a retail setting. Many store owners use their blogs to discuss new inventory purchases, upcoming events and sales, and trends that they've noticed that could affect their business.
You can allow comments, where your customers can comment on blogs and express their enthusiasm, or feedback.
You can create blogs for most important sales categories of your store like Androids, Style Tips, Bullion Info, etc…, and post multiple related topics (i.e. Blog Posts). You can view, create, edit, and delete blogs here.
One of the best ways to display the blogs at your web store is through Navigation Bar, so that user can view and read them before making purchase decisions.
Do It Yourself:
How do I create blogs? (or) How do I create blogs, articles, and posts, etc…? Pl refer:Create Blog
How do I edit an existing blog? Pl refer:Edit Blog