HTTP Redirection allows servers to redirect a client request to a different location. If the content has moved to a different URL or domain name, redirection can be used to avoid breaking old URLs or bookmarks.

  • It can be used by a web application to navigate between the parts of the application. You can effectively consolidate all of your link popularity to a single URL.

    • There are several reasons why you might want to redirect clients to a new location.
URL redirection (301 redirection) :
  • A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that all the qualities of the redirected page will be passed on to the detour page.
    • That includes:
      • PageRank
      • MozRank
      • Page Authority
      • Traffic Value
  • A 301 redirect is implemented if the change you want to make is, well… permanent. The detour page now embodies the redirected page as if it was the former. A complete takeover.
  • The old page will be removed from Google’s index and the new one will replace it.
  • URL redirection (301 redirection) is done when:
    • URL shortening - to prevent broken links when web pages are moved
    • To allow multiple domain names belonging to the same owner to refer to a single web site
    • To guide navigation into and out of a website
    • For privacy protection, and for less innocuous purposes such as phishing attacks using URLs that are similar to a targeted website.


Note: In the Control Panel, you can redirect the internal pages of your website and HTTP 404 error page.

How do I define the URL redirection (301 redirection) and HTTP 404 error page redirection?


To define the URL redirection (301 redirection) and HTTP 404 error page redirection, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 HTTP Redirection

  • You will be navigated to the Dashboard page.


 HTTP Redirection

  • Click the  HTTP Redirection icon. The Marketing section will be displayed as shown in the figure.


 HTTP Redirection

  • Click HTTP Redirection. You will be navigated to the HTTP Redirection page.


 HTTP Redirection

  • Verify the existing redirected URLs (if any) are listed under the List of URLs section.


URL Redirection (301 redirection):

  • To define a new 'URL redirection', click Add New URL. An Add New URL popup will be displayed.


 HTTP Redirection


 HTTP Redirection


HTTP 404 Error Page Redirection:

 HTTP Redirection

  • To define 'HTTP 404 Error Page redirection', select Http 404 Error page from the Add New URL drop-down. You will be displayed a Redirected URL text box.
  • Enter the redirected URL, which is the destination URL in the event of 404 page error, in the Redirected URL text box..
    Example: http://www.advancedfcrec.martjack.com/categories/GSM-Handsets/cid-CU00031386.aspx
  • Click Add. The Add New URL popup will be closed, and you will be displayed a relevant success message. The respective HTTP 404 Error page will redirected, the respective redirection will be listed under the List of URLs section.


 HTTP Redirection

  • Note: So, from now onwards, when the 'HTTP 404 Error page' occurs, the user will be redirected to http://www.advancedfcrec.martjack.com/categories/GSM-Handsets/cid-CU00031386.aspx
  • It looks more attractive when you prepare a custom page and redirect the 'HTTP 404 Error page' to this custom page.
  • Note:
  • You can delete any individual HTTP 404 error page redirection by clicking the respective  HTTP Redirection icon under the Action column. In the case of bulk deletion, select the required HTTP 404 error page redirections and click Delete.
  • You can edit any individual URL redirection by clicking the respective  HTTP Redirection icon under the Action column.

How do I delete the URL redirection (301 redirection) and HTTP 404 error page redirection?


To do delete the URL redirection (301 redirection) and HTTP 404 error page redirection, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 HTTP Redirection

  • You will be navigated to the Dashboard page.


 HTTP Redirection

  • Click the  HTTP Redirection icon. The Marketing section will be displayed as shown in the figure.


 HTTP Redirection

  • Click HTTP Redirection. You will be navigated to the HTTP Redirection page.


 HTTP Redirection

  • Verify the existing redirected URLs are listed in the List of URLs section.
  • Select the checkboxes of the respective URL redirections and click Delete. You will be asked for confirmation through a dialog box.


 HTTP Redirection

  • Click OK on the dialog box. The dialog box will be closed, the respective URL redirections will be deleted and you will be displayed a relevant success message.


 HTTP Redirection

How do I upload the bulk URL redirections and HTTP 404 error page redirections?


To do upload the bulk URL redirections and HTTP 404 error page redirections, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 HTTP Redirection

  • You will be navigated to the Dashboard page.


 HTTP Redirection

  • Click the  HTTP Redirection icon. The Marketing section will be displayed as shown in the figure.


 HTTP Redirection

  • Click HTTP Redirection. You will be navigated to the HTTP Redirection page.


 HTTP Redirection

  • Navigate to the Bulk URL Redirection Upload section. Click the CLick here link. The Redirection.xml file will be downloaded.
  • Open the Redirection.xml file through the EditPlus.


 HTTP Redirection

  • The existing URL redirections and HTTP 404 error page redirections will be displayed (if any) as shown in the figure.
  • Add the respective code as shown in the figure and update the respective URLs for the URL redirections and HTTP 404 error page redirections as per your requirement and save the Redirection.xml file.


 HTTP Redirection

  • Click Browse in the Bulk URL Redirection Upload section. In the case of Chrome, an Open popup will be displayed; and in the case of the Firefox, a File Upload popup will be displayed.


 HTTP Redirection

  • Select the respective Redirection.xml file, and click Open. The popup will be closed and the name of the selected file will be displayed in the URL Redirection XML text box.


 HTTP Redirection

  • Click Upload. The respective file will be uploaded and the respective URL redirections will be listed under the List of URLs section.


 HTTP Redirection