Webmaster

1. How do I integrate the 'Google Tag Manager' with my Web store?

Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Tags are snippets of code that usually placed in the head of a page which enable 3rd-party tracking, analysis, and reporting. In addition to supporting your digital marketing efforts, these 'tags' collect unique visitor behavior information.
Google Tag Manager is an open source tool for adding and updating your website tags such as conversion tracking, site analytics, remarketing, etc… very easily that too without the need of editing your website code.
You can streamline and simplify website app tagging through this unified user-friendly tool.
We also manage some Google Tags for ensuring the loading of Merchant specific functions to respective Merchant accounts.
However, you can also use your own Google Account and custom tags as per your requirement. However, for ‘Universal Analytics’ and ‘AdWords Remarketing’ you need to create and use the same Google Tags as we have created.

To integrate the 'Google Tag Manager' with your Web store for adding and updating your website tags, do the following:

Tag Managers

You will be navigated to the Dashboard page.

Tag Managers

Click the icon. The Marketing section will be displayed as shown in the figure.

Tag Managers

Click Webmaster. You will be navigated to the Integrate Tag Managers page.

Tag Managers

By default, the Tag Manager tab will be selected.
To use our Google Tags, select MartJack GTM Account and click Save.
- Note:
  - We also manage some 'Google Tags' for ensuring the loading of Merchant specific functions to respective Merchant accounts.
  - By default, MartJack GTM Account will be selected.
Your 'Google Tag Manager' settings will be saved and you will be displayed a relevant success message.

Tag Managers

You can also use your own Google account and custom tags as per your requirement. To use your custom tags, select Own. The GTM Account ID text box will be displayed.

Tag Managers

Enter your Google Tag Manager account ID in the GTM Account ID text box and click Save.
If you don't want to use the Google tag manager, select Don’t use Google Tag Manager and click Save.
Your 'Google Tag Manager' settings will be saved and you will be displayed a relevant success message.

Tag Managers

2. How do I integrate the 'Tealium Tag Manager' with my Web store?

Tag Management is a system for managing the configuration, testing, and release of third-party vendor tags to a digital property.
This approach replaces the hard-coded tags on your site with a single container tag.
Once this tag is in place you have full control over adding, removing, and updating the tags on your site directly from the Telium iQ Tag Management interface.
Tealium iQ enables the organizations to control and manage their customer data and MarTech vendors across the web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new technologies, and finally take control of your marketing technology stack.
You can configure the Tealium Tag Manager for your Web store here.

To integrate the 'Tealium Tag Manager' with your Web store, do the following:

Tag Managers

You will be navigated to the Dashboard page.

Tag Managers

Click the icon. The Marketing section will be displayed as shown in the figure.

Tag Managers

Click Webmaster. You will be navigated to the Integrate Tag Managers page.

Tag Managers

Navigate to the Tealium Tag Manager Details section.

Tag Managers

To configure the Tealium Tag Manager, select the Enable Tealium tag manager checkbox. The configurable fields will be enabled.
Enter your account id for the 'Tealium Tag Manager' in the Account ID text box.
Enter the brand for the 'Tealium Tag Manager' in the Brand text box.
Enter the environment for using the 'Tealium Tag Manager' in the Environment text box.
Enter the region for the 'Tealium Tag Manager' in the Region text box.
Enter your country for the 'Tealium Tag Manager' in the Country text box.
Enter the site for the 'Tealium Tag Manager' in the Site Name text box.
Enter the currency for the 'Tealium Tag Manager' in the Currency text box.
Enter the language for the 'Tealium Tag Manager' in the Language text box.
Enter the salt key for the 'Tealium Tag Manager' in the Salt Key text box.
To save the configuration, click Save.
Your 'Tealium Tag Manager' settings will be saved and you will be displayed a relevant success message.

Tag Managers

3. How do I integrate the 'Google Analytics' for my web store?

OR

How do I analyze the traffic of my web store?

Purpose:

'Web Analytics' of your web store can be done by the 'Google Analytics', which is smarter, friendlier and free.
‘Google Analytics’ gives you rich insights into your website traffic, which helps you to do effective marketing and thereby increasing conversions.
With ‘Google Analytics’, you are more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
‘Google AdWords’ lets you promote your business alongside relevant Google search results and on Google's advertising network.
With AdWords tracking enabled the inbound traffic coming from AdWords units can be easily tracked and subsequently reflected in the promotion reporting tools of AdWords and ‘Google Analytics’.

To integrate the 'Google Analytics' for your web store for analyzing the traffic of your web store, do the following:

Google Analytics

You will be navigated to the Dashboard page.

Google Analytics

Click the icon. The Marketing section will be displayed as shown in the figure.

Google Analytics

Click Webmaster. You will be navigated to the Integrate Tag Managers page.

Google Analytics

By default, the 'Tag Manager' tab will be selected. Click 'Google Analytics'. You will be navigated to the Integrate Google Analytics page.

Google Analytics

Navigate to the http://www.google.com/analytics URL and create your 'Google Analytics' account.
Now again navigate to the Integrate Google Analytics page in the MartJack control panel.
Enter the account id of Google Analytics in the Google Analytics Account ID text box.
- Note: When you create an account in the Google Analytics, the account is provided with a unique ID. This ID is part of the tracking code that is inserted in the source code for your site or app.
Select the radio button 'A single domain' or 'One domain with multiple subdomains' or 'Multiple top-level domains' similar to that you have selected while creating your 'Google Analytics' account.
To use the universal analytics script of Google, select the Google Universal Analytics Script checkbox.
- Note: Universal Analytics is the new version of web analytics from Google that was launched recently. It introduces a new tracking code, the ability to track a user's behavior among different devices and a new measurement protocol that is able to import data from online and offline devices.
When the Google Universal Analytics Script is selected, the Support Display Advertising checkbox will be displayed.
For supporting the display advertising, select the Support Display Advertising checkbox.
- Note:
- Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message.
- Display advertising refers to advertising that incorporates text, logos, and pictures or images positioned on a website or search engine. It is different than Google's text, or classified advertising. It not only includes the brand's message but the business's overall brand.
Click Save. The configuration will be saved and you will be displayed a success message.

Google Analytics

To fetch your Website visitors stats (i.e. to fetch the analytics views), enter your Google Analytics view id in the Google Analytics View ID text box. If your Google Analytics view id is configured, you can define the popularity metric based on the 'most viewed product'.
Please refer: 'Views' in Priority Configuration
- Note:
  - A view is your access point for reports; a defined view of data from a property. You give users access to a view so they can see the reports based on that view's data. A property can contain one or more views.
  - Google Analytics automatically creates one unfiltered view for every property in your account, but you can create additional views and apply filters to them so that they each include the specific subset of data in which you're interested.
  - A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.) An account can contain one or more properties.
  - In the Analytics tracking code, the property for a reporting view has a unique ID, which is a combination of the account ID and additional digits. This property ID links a property to one or more views in an Analytics account.
Click Save. The configuration will be saved and you will be displayed a success message.

Google Analytics

4. How do I integrate the 'WebEngage' for my web store?

WebEngage is a multi-channel user engagement platform which automates communication across users' life-cycle.
It enables you to connect with them through these channels - Web Messages (notification, survey, and feedback), In-App Messages, Push Notifications, Emails, and Text Messages.
WebEngage builds enriched user profiles for every single user (registered, as well as anonymous) using your website and/or mobile app.
Moreover, you can ‘segment’ these users based on their behavior, and engage with them via multiple channels.
In a nutshell, WebEngage automates user engagement and helps you retain and grow your user base.

To integrate the 'WebEngage' for your web store, do the following:

WebEngage

You will be navigated to the Dashboard page.

WebEngage

Click the icon. The Marketing section will be displayed as shown in the figure.

WebEngage

Click Webmaster. You will be navigated to the Integrate Tag Managers page.

WebEngage

By default, the 'Tag Manager' tab will be selected. Click 'WebEngage'. You will be navigated to the Integrate WebEngage page.

WebEngage

Enter your 'WebEngage ID' in the WebEngage ID text box and click Save. Your 'WebEngage' settings will be saved and you will be displayed a success message.

WebEngage

5. How do I generate the multipart XML Sitemap for my web store to match with the SEO best practices?

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.
Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. The Sitemap format has been modified to match with the SEO best practices. You can create your customized sitemap in the XML format.
You can also create a multi-level sitemap by selecting the ‘Generate multipart XML sitemap’ checkbox.
The Display Category level from drop-down displays the ‘Root’ or first level categories if the structure of your category management is having or not having 'Root' respectively.
If you generate the multipart XML Sitemap, your previous Sitemap (if any) will be replaced with the multipart XML Sitemap.
- Note: You can generate either regular sitemap as explained in Generate Sitemap.Xml or multipart XML Sitemap as explained in this topic. Both can't be generated together.

To generate the multipart XML Sitemap for your web store to match with the SEO best practices, do the following:

Sitemap

You will be navigated to the Dashboard page.

Sitemap

Click the icon. The Marketing section will be displayed as shown in the figure.

Sitemap

Click Webmaster. You will be navigated to the Integrate Tag Managers page.

Sitemap

By default, the 'Tag Manager' tab will be selected. Click 'Sitemap'. You will be navigated to the Configure Sitemap page.

Sitemap

To generate multipart XML sitemap, select the Generate multipart XML sitemap checkbox.
The Display Category level from drop-down displays the Root or first level categories if the structure of your category management is having 'Root' or not having 'Root' respectively.
To generate 'Root' level sitemap, select the 'Root' from the Display Category level from drop-down.
- Note: If the structure of category management has 'Root', the Display Category level from drop-down will have only the 'Root' option.
To generate the sitemap for a required category, select the respective category from the Display Category level from drop-down.
- Note: If the structure of category management does not have 'Root', then the Display Category level from drop-down will have all the first level categories.
To save the configuration, click Save. Your sitemap configuration will be saved and you will be displayed a relevant success message.