This interface facilitates to view and manage the ‘Google feeds’, and the ‘RSS feeds’.

The Google feed can be used for uploading your products listings for Google product search, Google product ads, and Google commerce search.

  • Before generating the Google feed, map your categories with Google categories and map your category attributes (optional) with Google’s standard attributes through the Feeds > Category Mapping and the Feeds > Attribute Mapping modules respectively.

  • After the creation or modification of a Google feed, generate the feed for capturing the latest data in the feed. For the generation of each Google feed, a task history will be created, which can be accessed through the relevant icon under the ‘Action’ column.

The RSS feed (Publication) allows your customers to easily stay informed by retrieving the latest content from your online store. RSS feed is an easy way to distribute a list of headlines, update notices, and content to customers.

How do I generate Google feeds and RSS feeds?

1. Google Feed:

i) Google Feed Creation


Prerequisite:


To generate a Google feed, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 Data Feed Center

  • You will be navigated to the Dashboard page.


 Data Feed Center

  • Click the  Data Feed Center icon. The Marketing section will be displayed as shown in the figure.


 Data Feed Center

  • Click Feeds, and select Manage Feeds. You will be navigated to the Data Feed Centre page.


 Data Feed Centre

  • You can find the existing feeds (i.e. both the Google feeds and RSS feeds) under the Data Feed section. To create a new feed, click Add New Feed. You will be navigated to the Add/Edit Data Feed page.


 Data Feed Centre

  • To create new Google feed, the Google data feed Center radio button is selected.
    • Note: By default, the Google data feed Center option will be selected.
  • Enter the unique reference code for this feed in the Ref. Code text box.
    • Note: The 'Ref. Code' will be displayed under the Feed Title column of the feed in the Data Feed Centre page.
  • Enter the title of the publication title in the Publication Title text box.
  • To define the maximum number of items that are to be displayed in the feed, enter the respective value in the No. of Items text box.
  • To define the order of appearance of items in the Google feed, select the same from the Sort Type drop-down. The available options are:
    • Recent: Products recently changed will be displayed first
    • FIFO: First in first out
  • To create the Google feed for the products of required product groups, select the required product group(s) (if any) from the Product Group Name section.
  • Enter the feed burner URL (if any) in the Feed Burner URL text box (optional).
  • To create the Google feed for the products of required categories, select the required categories from the Select Category section. To select the categories, click Choose. A Select Category dialog box will be displayed.


 Data Feed Center

  • Select the required categories and click Submit. The dialog box will be closed and the selected categories will be displayed in the Select Category text box.


 Data Feed Centre

  • Select the attributes to be displayed in the feed from the Select Attribute drop-down.
  • There are multiple product fields that can be captured in the Google feed.
    • Required fields: These are mandatory fields for your products, which can prevent your feed from generating or block your products from being listed in the Google. Not including a required attribute and correct values for each item may result in the suspension of your feed.
    • They are:
      • Id(Product Id),
      • Product link,
      • Web Price,
      • Title,
      • Condition,
      • Description, and
      • Availability.
          Note: By default, all of them will be selected and you can't modify the selection.
    • Recommended fields: Although it is not mandatory to include this attribute in your feed, its inclusion will improve your data quality.
    • They are:
      • Brand
      • Image Link
      • Product Type
      • Barcode(UPC/gtin)
      • Weight
      • MPN
      • MRP
    • Select the required 'recommended fields' from the Recommended fields section.
    • Optional Fields: These are the purely optional fields.
      • They are:
        • Inventory
    • Select the required 'optional fields' from the Optional fields section.
  • Additional Feed Settings:
    • To generate the feed by variant product wise, select the Include 'generate variant wise feed' checkbox. If this checkbox is not selected, the feed will be generated by normal product wise.
    • To include the normal products (i.e. other than the location-based products) in the feed, select the Include 'normal shipping products' checkbox.
    • To include location-based products in the feed, select the Include 'location based products' checkbox and select the respective location from the Location drop-down.
      • Note: If the Include 'normal shipping products' and the Include 'location based products' checkboxes are not selected, all the products of your store will be considered irrespective of whether they are 'normal products' or the 'location-based products' for including in the feed.
  • Product Title Template: If you want to include the product's additional classifier (such as a Brand) along with the 'product title' in the feed, enter the required classifiers in the prescribed format in the Product Title Template text box. If you don't specify anything, the ‘product title’ will be considered by default.
    • Example: To include the 'Brand' along with 'Title' in the feed, enter:<Product-Title> <Brand>
  • To save the configuration, click Save and Exit or Save and Next. The configuration will be saved and you will be navigated to the Data Feed Centre page. You can find the newly created Google feed under the Data Feed section.
  • Before generating the Google feed, map your categories with Google categories and map your category attributes (optional) with Google’s standard attributes through the Feeds > Category Mapping and the Feeds > Attribute Mapping modules respectively.

  • The 'Google Category Mapping', and the 'Google Attribute Mapping' are required to capture your product data, and your attribute data in the generated feed respectively.

ii) Google Feed Generation


 Data Feed Centre

  • To generate the Google feed, click Generate Feed. The Google feed will be generated and task history will be created under the Task History page for this feed generation.
    • Note: The URL under the XML File Path column will be created just after the feed creation (i.e. before the generation of feed), but it will be activated only after feed generation.
  • You can view the task history of the generated feed by clicking the  Data Feed Centre icon. You will be navigated to the Task History page, where you can find the feed generation status, the total number of products, the number of products for which feed generated (updated products), number of failed products, etc…


 Data Feed Centre

  • During feed generation, if any products are failed, you will find  Data Feed Centre icon under the Action column of that feed generation task. To view failed products and reasons for failure, click the respective  Data Feed Centre icon. The respective XXXXXXX.txt file will be downloaded. Open the XXXXXXX.txt with the EditPlus or Notepad. The file will be displayed as shown in the figure.


 Data Feed Centre

  • You can find the failure reasons against each failed product. Rectify the mistakes (if any) and generate the feed again.
  • Note: In the above example, many products are failed as their respective categories are not mapped to any of the Google Categories or due to SKU is not available or SKU is not a shippable Product.

  • When a product is in an inactive state, the 'SKU is not available' message will be displayed as shown in above figure. So, the feed will not be generated for inactive SKUs. You can activate those SKUs (if required) and generate the feed again.

  • When you have selected the Include products having delivery options as 'Ship'' checkbox, if any SKU is location ship product, the SKU is not ship Product message will be displayed as shown in the above figure.

iii) Verifying Generated Google feed:

  • To view the feed, click the URL under the XML File Path column if you are working with the 'Mozilla Firefox'. You will be displayed the following screen.


 Data Feed Centre

  • Right click and select the View Page Source. The page source will be displayed as shown in the figure.
    • Note: When you are working with the 'Google Chrome', after clicking the URL under the XML File Path column, the GoogleMerchant….xml file will be downloaded. You can open it in a Notepad or EditPlus and it will be displayed as shown in the figure.


 Data Feed Centre

  • You can verify all the selected fields against the mapped products are included in the feed.
  • If all the information that you want to include in the Google feed is verified and satisfied in the page source, you can communicate the respective information in the required format to the Google Merchant Center as specified by them.

iv) Editing an existing Google feed


To edit an existing Google feed, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 Data Feed Center

  • You will be navigated to the Dashboard page.


 Data Feed Center

  • Click the  Data Feed Center icon. The Marketing section will be displayed as shown in the figure.


 Data Feed Center

  • Click Feeds, and select Manage Feeds. You will be navigated to the Data Feed Centre page.


 Data Feed Centre

  • You can find the existing feeds (i.e. both the Google feeds and RSS feeds) under the Data Feed section.
  • Click the  Data Feed Centre icon of the Google feed that you want to edit under the Action column. You will be navigated to the Add/Edit Data Feed page.


 Data Feed Centre

  • Edit the required fields as explained while creation of Google feed. Click Save and Exit or Save and Next. Your changes will be saved, and you will be navigated to the Data Feed Centre page.
  • After modification of the existing feed, you need to generate the feed by clicking the 'Generate Feed' button for capturing the modified data in the feed.

v) Removing an existing Google feed


To remove an existing Google feed, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 Data Feed Center

  • You will be navigated to the Dashboard page.


 Data Feed Center

  • Click the  Data Feed Center icon. The Marketing section will be displayed as shown in the figure.


 Data Feed Center

  • Click Feeds, and select Manage Feeds. You will be navigated to the Data Feed Centre page.


 Data Feed Centre

  • You can find the existing feeds (i.e. both the Google feeds and RSS feeds) under the Data Feed section.
  • To remove the Google feed, click the  Data Feed Centre icon of that feed under the Action column. You will be asked for a confirmation through a dialog box.


 Data Feed Centre

  • Click OK on the dialog box. The dialog box will be closed and you will be displayed a relevant success message.

2. RSS Feed:

  • The RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs, and other online publishers syndicate their content as an RSS Feed to whoever wants it.

  • The RSS feed (Publication) allows your customers to easily stay informed by retrieving the latest content from your online store. It is an easy way to distribute a list of headlines, update notices, and content to customers.

  • The RSS publication helps you to notify the interested customers about any updates in your product catalog. You can choose the categories/product groups of your product catalog for RSS publication. Any change or update in the selected category/product group is notified to the customer.

  • When the customers click the '  RSS' icon of your web store and subscribe for the required RSS Feeds, they start getting updates of any changes in the relevant categories/product groups. These changes are communicated much faster as compared to the search engines crawlers who visit your site after a particular period of time (minimum 15 days cycle).

  • Note: You need to display the RSS '  RSS' icon along with its link in a suitable page of your Web Store (Preferably in the 'Home Page') in the footer or in a suitable place.

    You can use the Multipurpose box or Image column 'Drag and Drop controls' to display this image with its mapped link in any suitable page.

i) RSS Feed Creation


Prerequisite:

  • To create an RSS feed, do the following:
  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 Data Feed Center

  • You will be navigated to the Dashboard page.


 Data Feed Center

  • Click the  Data Feed Center icon. The Marketing section will be displayed as shown in the figure.


 Data Feed Center

  • Click Feeds, and select Manage Feeds. You will be navigated to the Data Feed Centre page.


 Data Feed Centre

  • You can find the existing feeds (i.e. both the Google feeds and RSS feeds) under the Data Feed section. To create a new RSS feed, click Add New Feed. You will be navigated to the Add/Edit Data Feed page.


 Data Feed Centre

  • By default, the Google data feed Center option is selected. To create an RSS feed, select the Generic RSS Feed radio button. The following fields will be displayed.


 Data Feed Centre

  • Enter the unique reference code for this feed in the Ref. Code text box.
    • Note: The 'Ref. Code' will be displayed under the Feed Title column of the feed in the Data Feed Centre page.
  • Enter the name of the 'RSS Publication' in the Publication Title text box.
  • To define the maximum number of feeds are to be displayed, enter the respective value in the No. of Items text box.
  • To define the order of appearance of items, select the same from the Sort Type drop-down. The available options are:
    • Recent: Products recently changed will be displayed first
    • FIFO: First In First Out
    • Catalog Sequence: Display as per the catalog sequence.
  • To display the 'RSS Feeds' about the updates of your selected product groups, select the required Product Group(s) (if any) from Product Group Name section.
  • Enter the feed burner URL (if any) in the Feed Burner URL text box (optional).
  • To display the 'RSS Feeds' about the updates of your required categories, select the required categories from the Select Category section. To select the categories, click Choose. A Select Category dialog box will be displayed.


 Data Feed Centre

  • Select the required categories and click Submit. The dialog box will be closed and the selected categories will be displayed in the Select Category text box.


 Data Feed Centre

  • Select the attributes to be displayed in the feed from the Select Attribute drop-down.
    • Note: The attributes of the selected categories will be displayed under the Select Attribute drop-down.
  • Select the product details that you want to capture in the RSS feed from the Product Details drop-down.
  • There are multiple product fields that can be captured in the RSS feed.
    • Required fields: These are mandatory fields for your products.
      • They are:
        • Id(Product Id),
        • Product link,
        • Web Price,
        • Title,
        • Condition,
        • Description, and
        • Availability.
      • Note: By default, all of them will be selected and you can't modify the selection.
    • Recommended fields: Although it is not mandatory to include this attribute in your feed, its inclusion will improve your data quality.
      • They are:
        • Brand
        • Image Link
        • Product Type(Category Name)
        • Barcode(UPC/gtin)
        • Weight
        • MPN
        • MRP
      • Select the required 'recommended fields' from Recommended fields section.
    • Optional Fields: These are purely optional fields.
      • They are:
        • Inventory
        • Variant PID
        • SKU
        • Variant SKU
      • Select the required 'optional fields' from Optional fields section.
  • Additional Feed Settings:
  • To generate the feed by Variant Product wise, select the Include 'generate variant wise feed' checkbox. If this checkbox is not selected, the feed will be generated by normal product wise.
  • To include the normal products (i.e. other than location-based products) in the feed, select Include 'normal shipping products' checkbox.
  • To include location-based products in the feed, select Include 'location-based products' checkbox and select the respective location from the Location drop-down.
    • Note: If neither Include 'normal shipping products' nor Include 'location-based products' checkboxes are selected, it will be considered for all the products of your store irrespective of 'normal products' and 'location-based products' will be included in the feed.
  • Product Title Template: If you want to include product's additional classifier (such as Brand) along with 'Product Title' in the feed, enter the classifiers in prescribed format in the Product Title Template text box. If you don't specify anything, by default ‘Product Title’ will be considered.
    • Example: To include the 'Brand' along with 'Title' in the feed, enter:<Product-Title> <Brand>
  • To save the configuration, click Save and Exit or Save and Next. The configuration will be saved and you will be navigated to the Data Feed Center page. You can view the created RSS feed is listed under the Data Feed section.


 Data Feed Centre

  • You can view the feed by clicking the   Manage RSS Feed  icon under the Action column. You can generate the RSS feed by clicking the respective Generate Feed button.

ii) RSS Feed Generation


 Data Feed Centre

  • To generate the RSS feed, click Generate Feed. The RSS feed will be generated and a URL will displayed under the XML File Path column of that RSS feed.


 Data Feed Centre

iii) Verifying Generated RSS feed:

  • To view the feed, click the URL under the XML File Path section or click the  Data Feed Centre icon of it under the Action column if you are working with the 'Mozilla Firefox'. You will be displayed the following screen.


 Data Feed Centre

  • Right click and select the View Page Source. The page source will be displayed as shown in the figure.
    • Note: When you are working with the 'Google Chrome', after clicking the URL under the XML File Path column or after clicking the  Data Feed Centre icon of it under the Action column, the XXXX.xml file will be downloaded. You can open it in a Notepad or EditPlus and it will be displayed as shown in the figure.


 Data Feed Centre

  • You can verify all the selected fields against the mapped products are included in the feed.

iv) Editing an existing RSS feed


To edit an existing RSS feed, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 Data Feed Center

  • You will be navigated to the Dashboard page.


 Data Feed Center

  • Click the  Data Feed Center icon. The Marketing section will be displayed as shown in the figure.


 Data Feed Center

  • Click Feeds, and select Manage Feeds. You will be navigated to the Data Feed Centre page.


 Data Feed Centre

  • You can find the existing feeds (i.e. both the Google feeds and RSS feeds) under the Data Feed section.
  • Click the  Data Feed Centre icon of the RSS feed that you want to edit under the Action column. You will be navigated to the Add/Edit Data Feed page.


 Data Feed Centre

  • Edit the required fields as explained while creation of RSS feed. Click Save and Exit or Save and Next. Your changes will be saved, and you will be navigated to the Data Feed Centre page.
  • After modification of the existing feed, you need to generate the feed by clicking the 'Generate Feed' button for capturing the respective data in the feed.

v) Removing an existing RSS feed


To remove an existing RSS feed, do the following:

  • Log in to the 'MartJack Control Panel' by using your User Name (Email Address) and Password.


 Data Feed Center

  • You will be navigated to the Dashboard page.


 Data Feed Center

  • Click the  Data Feed Center icon. The Marketing section will be displayed as shown in the figure.


 Data Feed Center

  • Click Feeds, and select Manage Feeds. You will be navigated to the Data Feed Centre page.


 Data Feed Centre

  • You can find the existing feeds (i.e. both the Google feeds and RSS feeds) under the Data Feed section.
  • To remove an RSS feed, click the  Data Feed Centre icon of that feed under the Action column. You will be asked for a confirmation through a dialog box.


 Data Feed Centre

  • Click OK on the dialog box. The dialog box will be closed and you will be displayed a relevant success message.