• Cross-sell is a marketing technique of suggesting 'similar products' or services to a customer when he is buying something.
    • For example, when an end-user is buying a cell phone, he may be shown a list of similar phones in the same or other brands that are available with you.

  • Up-sell is a marketing strategy of suggesting 'add-on products or accessories' related to that product when the customer is buying it.
    • For example, if a customer is buying a cell phone, he may be shown a list of phone cases, USB Cables, memory cards, extra chargers, phone insurance products, etc…

  • Cross-sell and Up-sell are used to encourage the purchase of higher-profit items and for increasing the average order size.
  • They allow you to promote 'similar products' (Cross-Sell) or 'add-on products' (Up-Sell) on the same page that the customer is currently viewing.
    • For example, if the user is searching for cell phones, showing similar phones of same or other brands is 'Cross-sell', while displaying phone cases, USB Cables, memory cards, extra batteries, phone insurance products, etc… is Up-sell.
  • You can configure product association for 'Cross-sell' and 'Up-sell' from here.



Let us learn the different tasks that can be done by using 'Cross-Sell' or 'Up-Sell' module:

Do It Yourself:


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  1. How do I associate or mark the SKUs for the cross-sell manually?
    Pl Refer: Manually add products for Cross-Sell
  2. How do I associate or mark the SKUs for the up-sell manually?
    Pl Refer: Manually add products for Up-Sell
  3. How do I delete the cross-sell association from the required products?
    Pl Refer: Delete Cross-Sell association
  4. How do I delete up-sell association from the required products?
    Pl Refer: Delete Up-Sell association
  1. How do I configure the SKUs for the cross-sell automatically?
    Pl Refer: Enable or Disable Auto Configuration for Cross-Sell
  2. How do I associate or mark SKUs for the cross-sell or up-sell products in a bulk quantity?
    Pl Refer: Bulk Associations