• A 'Variant' (also called 'Variant Property') is a 'specific feature/property' used for classification of that product.
    For example, the 'Size' of a Shirt is a 'Variant' and the Variant Values for the variant 'Size' can be 40, 45, 50,100, etc…

  • You can create different 'Product Variants' for a base product by assigning different Variant Values and you can maintain unique Variant SKU, Price, Inventory, etc… for 'Products Variants'.
    For example, if the SKU of original product (shirt) is 14678, then, a 'medium-sized green shirt with a Variant stock-keeping unit (Variant SKU) of 14678mg' is one 'Product Variant' of that Shirt.

  • The 'Variant Properties', and 'Variants Values' are defined from here, which can be used while adding a new Product Variant.

  • You can also define the 'description' for 'Variants' and 'Variants Values', so as to make easy for the user in understanding the Variants and Variants Values while placing Orders.
  • This interface allows you to add, edit or delete Variant Properties and Variant Values.

  • You can also add or edit Variant Properties and Variant Values in a bulk quantity through an Excel.

Why do I need to define 'Variant Properties' and 'Variant Values' and what are the benefits of creating 'Product Variants'?

  • 'Variant Properties' and 'Variant Values' are needed for differentiating a product with its size, color, weight, material, etc.. properties.
    For example, 'Samsung S5282' phone with 'Black' and 'White' colors. You can sell them at different rates by creating Product Variants.

  • 'Product Variants' are formed by mapping single or multiple 'Variant Properties' with their suitable 'Variant Values' to any product.
    • Example: If the SKU of original product (shirt) is 14678, then, a 'medium-sized' 'green' shirt with a Variant stock-keeping unit (Variant SKU) of 14678mg is one ‘Product Variant’ of that Shirt.
      For this 'Product Variant', 'medium' and 'green' Variant values are mapped with 'Size' and 'Color' Variant Properties respectively.

  • By creating Product Variants. you can maintain unique SKU (i.e. Variant SKU), MRP, Web Price, Inventory, etc… for each 'Product Variant' at your own store as well as at connected 'Publishers' Store'.



Let us look at the various tasks you can perform in the 'Variant Properties':

Do It Yourself:


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  1. How do I define/add a new variant/variant property to my store?
    Pl refer: Define Variants
  2. How do I edit an existing variant/variant property of my store?
    Pl refer: Edit Variants
  3. How do I delete an existing variant/variant property from my store?
    Pl refer: Delete Variants

2. Variant Values

  • A 'Variant' (also called 'Variant Property') is a 'specific feature/property' used for classification of that product.
    For example, the 'Size' of a Shirt is a 'Variant'.
  • Variant Values are the values for the variant/variant property.
    • For example, if the 'Size' of a Shirt is a 'Variant' and the Variant Values for the variant 'Size' can be 40, 45, 50,100, etc…
  • You can define/add the variant values, images and associate categories applicable for this variant value.
    Once variant Values are associated, you can form a 'Product Variant' by grouping different Variants along with their variant values from Product Management » Product List.
    • For example, if the SKU of the original product (shirt) is 14678, then, a 'medium-sized green shirt with a Variant stock-keeping unit (Variant SKU) of 14678mg' is one 'Product Variant' of that Shirt.

Let us look at the various tasks you can perform with the 'Variant Value':

Do It Yourself:


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  1. How do I define/add a new variant value to a variant and associate it to categories in my store?
    Pl refer: Add Variant Value
  2. How do I edit an existing variant value?
    Pl refer: Edit Variant Value
  3. How do I delete an existing variant value?
    Pl refer: Delete Variant Value

3. Bulk Variant Properties

This feature allows you to add or edit 'Variant Properties' and 'Variant Values' in a bulk quantity through an Excel sheet.

You also have the provision for adding or editing the 'Variant Properties' and 'Variant Values' in other languages (that are supported by the platform) in a bulk quantity through an Excel sheet.

Do It Yourself:


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  1. How do I add or edit 'Variant Properties' and 'Variant Values' in a bulk quantity?
    Pl refer: Manage 'Variant Properties' or 'Variant Values' in bulk quantity
  2. How do I add or edit 'Variant Properties' and 'Variant Values' in bulk quantity in local languages?
    Pl refer: Manage 'Variant Properties' or 'Variant Values' in Bulk Quantity in Local Language

4. Product Variants

A Product Variant is a specific version of a product, which is formed by grouping the different Variant Values.
  • For Example, a small-sized, yellow shirt with a 'Variant SKU' of 'Shirt001SY' is a 'Product Variant' of the base product - Shirt with an SKU 'Shirt001'. Similarly, a large-sized, green shirt with a 'Variant SKU' of 'Shirt001LG' is another 'Product Variant' of the base product - Shirt with an SKU 'Shirt002'.
  • In this example, 'Size' and 'Color' are 'Variants'. Whereas, 'yellow/green' and 'small/large' are the 'Variant Values'.
  • The SKU of the 'Product Variant' differs with SKU of the base product.
  • If 'Product Variants' are defined, you need to define stock as per 'Product Variant' and the stock of the base product will be null and void.
You can add/edit or delete/deactivate ‘Product Variants’ here.

Do It Yourself:


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  1. What are 'Product Variants' and explain the benefits of them?
    Please Refer: Product Variants
  2. How do I associate Variant Values to a Product? or How do I create Product Variants?
    Please Refer: Create Product Variants
  3. How do I edit Product Variants?
    Please Refer: Edit Product Variants
  4. How do I delete Product Variants?
    Please Refer: Delete Product Variants
  5. How do I activate or deactivate Product Variants?
    Please Refer: Activate or Deactivate Product Variants

Learn More:


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1. It is advisable to create 'Product Variants' when you want to vary the prices in accordance with the variation in specific feature/property of the same product.

2. You can create 'Product Variants' when you want to maintain separate inventory as per the variation in specific feature/property of the same product.

3. 'Variants' and 'Variant Values' will be displayed in 'Product Details' page for selection of the required 'Product Variant'.

Product Variants

4. There is no much difference in 'Variants' and 'Attributes', so when you want to maintain separate inventory and/or unique prices, then create 'Variants' so that you can create 'Product Variants'.