• A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

  • A Brand is a unique name or symbol that distinguishes a product or company from its competitors.

  • Branding is an essential part of marketing and Brands can help your customers to browse all available products of any manufacturer in a single attempt.

  • You can create your ‘Custom Brands’, and manage ‘Custom/Repository’ brands easily here.

  • For creating a rich user experience, you can also display the additional valuable information in the ‘Brand Page’ and ‘Product Details’ page by adding the 'Brand Content' to the Brand and by doing necessary configurations. This will help the user in understanding the 'Brand' much more better.

Let us look at the various tasks you can perform in the 'Manage Custom Brands':

Do It Yourself:


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  1. How do I define/add a new custom brand for my store?
    Please refer: Define Custom Brands
  2. How do I edit an existing custom brand of my store?
    Please refer: Edit Custom Brands
  3. How do I delete an existing custom brand from my store?
    Please refer: Delete Custom Brands
  4. How do I define and manage brand content for my store?
    Please refer: Manage Brand Content